New brand, old values
The main reason of the rebranding is to reach even more guest with the corporate philosophy that ESCALA team has already developed as part of Fraser hotel chain: premium hospitality in a modern, downtown atmosphere.
The clean and elegant new design concept reflects the philosophy of ESCALA team in a completely renewed corporate identity. Fraser’s light shades are changed to chocolate brown and vivid orange colors; and the chosen calligraphic logo reflects to the elegant atmosphere of the spacious suites. The new corporate identity will be used on all channels such as social media, corporate website and online travel agencies.
The new brand identity of the hotel
Fraser Residence will be renamed to ESCALA Hotel & Suites
ESCALA Hotel & Suites is located in downtown Budapest, next to the lively Corvin Promenade and József Boulevard. The 4-star-hotel with 50 luxury suites offers the comfort of your own home. ESCALA difference means spacious bedrooms, living rooms, fully equipped kitchens, dining areas and gorgeous bathrooms.
ESCALA suites are both suitable for business travelers and families. Above the excellent accommodation, a rich buffet breakfast is also available. Those who want to explore the gastronomic treasures of Budapest can visit the magnificent restaurant and bars in the area. Art coffees and music venues are also just a few minutes away at Baross and Ráday street.
ESCALA’s new corporate identity was designed by Marketing21 advertising agency. While working on the brand identity, the agency focused on visualizing comfort and luxury values.